Sustainability is a very relevant topic today. Many businesses are coming up with measures to incorporate this into their practices and operations. For hoteliers, this initiative must be taken seriously. With the usually large number of people that hotels accommodate, sustainability measures can make a huge impact in protecting the ecosystem and natural resources. This is where ecotourism comes in.

While sustainability and ecotourism are two different things, both aim to conserve the environment. As a hotelier who caters to the accommodation needs of tourists, you can be an advocate of ecotourism too.

What is Ecotourism?

Ecotourism refers to responsible travel. It does its part in environmental conservation, as well as in the improvement of the well-being of locals through economic support.

As a part of the tourism and hospitality industry, hotel owners and managers can also do their part to promote ecotourism in their properties.

How to Promote Ecotourism in Your Hotel

Reduce Energy Use

Lower energy use to reduce the environmental impact of your hotel. Reduced use of energy equals lower greenhouse gas emissions and other pollutants. Aside from its environmental benefits, reducing energy use can lower your utility bills.

What you can do:

• Switch to LED lights
• Invest in smart technology such as climate control and automated lighting
• Regularly maintain electrical equipment to ensure that they are efficiently working
• Use renewable energy such as solar power

Reduce Water Consumption

Water also needs to be preserved. Conscious use of water lowers the energy required to deliver it to your property. It also helps ensure that less water will be diverted from natural water sources such as rivers and bays. When promoting ecotourism in your hotel, you can apply water-saving techniques that can save you money and help preserve the environment.

What you can do:

• Use low-power systems including low-flow taps and low-capacity toilet tanks that can significantly reduce water consumption in your hotel.
• Use a pool cover that can prevent pool water from evaporating.
• Add a linen storage in guest rooms to keep them clean. 
• Implement change of linen by request to avoid unnecessary changes.
• Invest in eco-friendly towels and linen particularly those that can be washed using less detergent and water 

Reduce Waste

You can also control the amount of waste that your hotel creates. By doing so, you can reduce pollution and reduce waste that goes to landfills. Simple efforts will allow you to do your part in taking care of the environment, preserving natural resources, and saving more money.

What you can do:

• Refill. Use eco-friendly dispensers for liquid soaps and other consumables.
• Reduce the use of one-time use plastics such as plastic packagings, plastic glasses, and plastic utensils.
• Serve food in stoneware instead of disposable supplies.
• Segregate waste. Provide separate trash bins for biodegradable, non-biodegradable, and recyclable.
• Choose high-quality and durable hotel linens and towels. Even when their upfront costs may be higher, you’ll appreciate their value for a longer time.

ALSO READ: How Your Hotel Can Benefit from Promotional Branding through Product Customization

Corporate Social Responsibility builds a positive image for your hotel. More than that, it is a genuine act to create an impact in the society. Ecotourism benefits everyone. No step is too small to do your part in protecting the environment especially in an industry that caters to a huge number of people.

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