6 Creative Valentine’s Ideas for Hotels

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Filipinos spend money to celebrate February 14 with their loved ones. Couples buy gifts, have a romantic dinner date, watch a movie, or go on a trip.  If you are a hotelier, you have to ramp up your preparations and come up with Valentine’s ideas for hotels that will help you attract more bookings.

It is a challenge to come up with hotel marketing strategies that would appeal to various guests especially with other hotels getting more creative.  To help you, here are 6 Valentine’s ideas for hotels that you can implement to attract guests and increase your business revenue.  

6 Ideas to Promote Your Hotel this Valentine’s Day

1. Customize Themed Content in Time for Valentine’s Day

Add a Valentine’s Day theme to the hotel’s social accounts and official website by customizing the layout and posting romantic images. These kinds of Valentine’s ideas for hotels can set the mood and will draw potential visitors to check what the hotel can offer to celebrate February 14. 

Include videos, text, and photos such as a romantic candlelit dinner, a bouquet of roses with a bottle of champagne, or a sumptuous menu. These will give a glimpse of what awaits visitors if they book a hotel room or dine in the restaurant. Ensure to promote the special deals and packages to let the guests know why your hotel is a must-visit destination this Valentine’s Day.

2. Spice Up Your Valentine’s Day Offerings

Offer something different to visitors as part of your Valentine’s day offers. Almost all hotels will include a romantic table setting for two, relaxing spa treatments for couples, or complimentary sweets and wine in their packages. Why not spice things up a bit? Remember that not only couples celebrate this special day. Even families with children or singles do. Make the hotel stand out among the crowd by implementing some of these Valentine hotel ideas:

  • Conduct classes for couples which may include pottery, painting, calligraphy, baking, or cooking.
  • Work with a travel agency to include fun tours and recreational activities into your accommodation packages.
  • Hire a professional artist who can paint portraits or draw caricatures of your hotel guests.
  • Have a babysitting service for couples having a staycation with their kids.
  • Arrange a personalized wedding proposal, if there are any requests.

3. Organize a Special Package for Singles

Singles must never be left out during this romantic season. Valentine’s ideas for hotels must also include those without partners who want to enjoy and celebrate the occasion. Galantines is becoming more famous among female friends who opt to celebrate friendship instead of love and romance. 

You can attract singles to your hotel by creating the right packages for them! Offer a special self-love package for singles who will book their stay from February 13 to 14. You can include pampering spa and massage treatments, a free cocktail at a bar, or a discounted dinner buffet at the restaurant. Hoteliers can also organize an exclusive single’s night out at the bar on Valentine’s Day.

4. Come Up with Special Valentine’s Day Menus

Your hotel’s menu selection also matters. Your Valentine’s Day menu may influence the decision of guests who are looking for places to dine. Add a few specialty dishes that are limited only to February 14 to add variety to your food choices. 

  • Get creative by asking the chefs to create appetizing dishes made with ingredients associated with love and romance. 
  • Come up with Valentine’s Day-themed names for the dishes that will be served such as Cupid’s surf and turf, Lover’s Delight desserts, Valentino drinks, Aphrodite’s potion, and others.
  • Ensure that the food presentation will be Valentine’s Day themed as this will make your menu even more special.

Your Valentine’s Day menu can be an interesting topic of discussion among guests. Be sure to put all the interesting facts on the menu so diners will know.   

5. Customize Your Hotel Supplies

Personalized items often do the trick.  If you are thinking of fool-proof Valentine’s ideas for hotels, work with your supplier. Request for customized Valentine’s Day-themed hotel and spa essentials that you can offer to your guests. 

Simple tweaks like adding shades of red or using heart-themed packages can make usual supplies Valentine’s Day appropriate. A beautiful arrangement can also be made from hotel supplies such as shampoo, conditioner, soaps, body lotions, or shower gels. You can also be extra by choosing Valentine’s day scents for your toiletries. 

Hotel and Spa Essentials is a well-known supplier of customized eco-friendly and luxurious hotel amenities. These tailored hotel and spa supplies can boost brand promotion efforts. Among its creations include dental kits, shampoo, conditioner, shower gel, lotion, shaving cream, and soap that are elegantly packed bearing the name of your business.  

6. Celebrate Love and Romance in Style

Part of your Valentine’s ideas for hotels may be throwing a party or hosting an event if your property has a space to accommodate a large number of people. Promote the social event and invite guests so they can enjoy the night away. You may invite a popular DJ or band which could serve as added attractions to guests.

ALSO READ: Hotel Management Tips to Improve Your Competitive Advantage

Implementing Valentine’s ideas for hotels can help create a unique and beautiful experience for guests who want to celebrate February 14 whether they are in relationships, singles, or families with children. Let your loyal and potential visitors know why your hotel is the best choice for a romantic getaway. Make the hotel stand out among the rest of its competitors. The earlier the Valentines hotel ideas are executed and the offerings are promoted, the more time hoteliers can draw customers to reserve a room in the hotel.    

Hotel and Spa Essentials is a trusted distributor of superior quality linens like terry towels. Add comfort and luxury to the guest experience while saving on operational costs and the environment. Hotel and Spa Essentials can help.

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Valentine’s Day Hotel Deals that Can Increase Guest Bookings

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February 14 is just around the corner. As this special day fast approaches, hoteliers must come up with Valentine’s hotel deals that can boost guest bookings. According to Statistics, up to 52% of consumers celebrate this romantic day. People buy gifts like bouquets, chocolates, and stuffed toys, or treat their significant other to a sumptuous dinner or vacation. Although Valentine’s Day is typically celebrated by couples, hoteliers can also make this romantic day an intimate gathering for families and friends.

This year, February 14 falls on a weekday. Valentine’s hotel deals are usually offered during this time of year. As a hotelier, you can make your hotel stand out through special packages that will benefit your guests and bring long-term advantages to your hotel too. Want to know more? Here are 6 Valentine’s hotel offers to market your hotel and attract guest reservations.

6 Valentine Hotel Deals to Boost Visitor Bookings

1. Romantic Room Packages for Couples

Couples are usually the center of this special occasion. It is important to ensure that you’ll have a Valentine’s hotel offer that targets them. As a hotelier, you can design romantic room packages for them. Promote these hotel deals through your official website and social media accounts before February 14. Take note, that different couples have different preferences so you also have to add variety to your hotel packages.

  • Add rose petals scattered on the bed or a dozen roses with scented candles in the room to create ambiance. Place two glasses of a bottle of wine or champagne, chocolates, and fruits. Breakfast in bed will be delivered on the morning of Valentine’s Day.
  • Include in the Valentine Hotel offers a relaxing experience for couples who want to rejuvenate their sore muscles through a spa or massage. A candlelit dinner at your hotel restaurant with a serenade can cap off the romantic weekday getaway.
  • Couples may want to enjoy doing and learning new things on Valentine’s Day. Hoteliers can select and schedule a weekday tutorial from experts who offer classes on cooking, baking, painting, pottery, or chocolate-making, among others.

2. Staycations and Bundled Offers for Families and Friends

Valentine’s Day is not just for couples but also for families and friends who want to enjoy this occasion. Pair Valentine’s hotel offers with a staycation package or bundled offers. As family members and friends laze around in the comfort of their beds, you can include in the bundled offers a complimentary bottle of wine and massage or spa treatments as part of their bonding moments. You can also surprise them with complimentary goodies or heart-shaped balloons when they enter the hotel room.

Hotel and Spa Essentials is a trusted source of hotel linens and towels used in first-class hotels. You can level up your guest experience during their entire stay at your hotel by providing them with luxurious linens like terry towels. These high-quality towels are snag-free and quick-drying which can also help your hotel cut its operational costs and save the environment.

3. Gift Vouchers

One of the best Valentine’s hotel offers that you can give this romantic season are gift vouchers. These are useful Valentine’s Day gifts and will give added value to their money so make sure to promote them ahead of time. Explain clearly the benefits and terms of the gift vouchers such as the validity dates and the perks that can be redeemed with them such as discounted room rates, upgrades, spa treatments, gym amenities, or restaurant credits, among others.

4. Special Dining Packages for Hotel Guests

People bond over good food. Entice them to enjoy a romantic meal together on Valentine’s Day. It can be an intimate lunch or dinner or a buffet Special Valentine hotel offers may also be added to dining packages.

  • Give guests free cocktails and desserts that are not usually included in the menu if they book two weeks in advance for Valentine’s Day.
  • Add a touch of sweetness during dinner by providing chocolates or cakes with complimentary wine to couples who celebrate their wedding anniversary on February 14.
  • Include new menus just for this romantic day and encourage potential visitors to try out these limited food items as part of your Valentine’s hotel offers.        

5.  Social Event to Celebrate the Day of Hearts

Get your guests in the mood for love and celebration. Host a romantic but entertaining party in your hotel bar or restaurant for all your customers to enjoy. You can schedule the social event on the eve of Valentine’s Day or on the day itself. 

  • Offer a 14% discount on tickets as part of your Valentine’s Day hotel offers if guests will have a staycation from February 13 to 14. 
  • Organize a contest where winners can take home romance-inspired prizes. 
  • Hire a band or make a playlist of their favorite romantic music. Ask guests to request their Valentine’s tunes when they book a stay and indicate their interest in attending the party. The songs will be played during the social event.              

6. Valentine’s Day Discount Packages

Offer exclusive deals to loyal guests and introductory discounts for first-time customers during Valentine’s week. Based on Statistics, loyal customers spend 22.4% more than irregular ones and they stay 28% longer which may indicate retention. Frequent visitors can get an upgraded room at half its rate, enjoy a spa treatment, or get fit in a gym for three hours.

ALSO READ: How to Improve Accommodation Services and Get More Bookings

As February 14 draws near, hoteliers must carefully plan their strategies to provide a romantic and unique experience to guests. These exclusive deals can help make the hotel stand out and attract more bookings. Different Valentine’s Day hotel deals can attract more bookings and may turn guests into regular visitors even on other special occasions.

Hotel and Spa Essentials is a reliable distributor of luxurious hotel supplies such as Corby of Windsor. Its excellent and durable in-room amenities include iron and ironing board, kettles and trays, hairdryers, safes, and minibars that are used in world-renowned hotels. 

Are you looking for ways to increase hotel guest satisfaction? Discuss your requirements with us.

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7 Fool-proof Hotel Marketing Strategies That Can Increase Guest Occupancy

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Increasing guest occupancy is one of the primary concerns for all hoteliers. The occupancy rate is the percentage of rooms in a hotel that are filled over a particular period. It is a sign that your hotel stands up against your competitors in the industry. The higher your hotel’s guest occupancy, the higher its revenue. A hotelier can assess the effectiveness of their hotel marketing strategies by analyzing the booking rate. Statistics show that the global hotel occupancy rate in September 2022 was 66%. This is an increase compared to the same month in 2020 and 2021. The low occupancy rate in 2020 was due to the global pandemic that seriously affected the hotel industry.

As the new year starts, you must come up with  effective hotel marketing strategies to attract potential guests and increase hotel occupancy whatever the season is. So how do you increase guest occupancy and maximize your profits throughout the year? Here are 7 practical marketing strategies that you can implement with your hotel staff.

7 Guaranteed Marketing Strategies to Raise Hotel Occupancy

1. Adjust Your Hotel Marketing Strategies During Low Demand Periods.

Adjust your hotel marketing strategies during times of low occupancy. Create a plan for different times of the year so your hotel will not be stuck with a drop in demand which can be avoided if given careful planning. For instance, you can come up with fun rainy-day staycation ideas to attract more guests to stay in your hotel. So instead of snuggling up at home in their beds during the cold, rainy season, hoteliers can invite customers to a luxurious experience while lazing on their comfortable linens and enjoying excellent services and in-room equipment amenities. To attract midweek guests, you can come up with hotel events such as midweek weddings for couples who prefer a more intimate celebration, a special one-day lecture on arts and crafts, or a mid-week break of poetry reading or yoga class. 

2. Create Special Promotions and Packages.

You can raise the value of your hotel by introducing special packages and promotions to your loyal customers and potential guests. Aside from giving additional value for the same price, this is one of the hotel marketing strategies that will set your business apart from its competitors. One way to do it is to bundle different services and amenities together. For example, add a special dinner with spa and massage services for guests who stay during mid-week if you have both a spa and restaurant in your hotel. Design your packages according to the occupancy period and guest type.

3. Encourage Repeat Guests.

It is much easier to market to guests who have previously stayed in your hotel, especially those with positive experiences. Data reveals that 80% of future revenue comes from 20% of existing customers. Client retention is important so take good care of your guests and provide them with excellent services to ensure they will return to your hotel. Hotel marketing strategies include staying connected with them even after their checkout. Keep a list of their emails so you can reach them if there are promotions and packages you want to share with them. Create a loyalty program for repeat customers so they can enjoy some perks as your hotel’s valuable clients.

4. Create Events for Specific Customers.

Hotel event planning includes coming up with special events that target specific groups of people. Creating the right event can draw in a crowd which can lead to an increase in hotel occupancy. Think of event hotel marketing strategies that are interesting for specific customers. These events can include the following:

  • Retirees may be interested in attending a financial planning lecture with a reliable financial advisor as a speaker.
  • K-pop enthusiasts can attend a meet and greet of their favorite Korean celebrity.
  • Health and wellness aficionados can go to a fitness event graced by a famous gym expert.   
  • Kids and teens can learn a cake or cookie decorating class from a pastry chef.
  • Wine lovers can attend a class that teaches how to mix a few drinks.

5. Promote Your Hotel as a Group Destination.

Promote your hotel as a group destination for meetings and events. This is one of the effective hotel marketing strategies that can increase bookings. Events typically bring a large number of attendees who may want to stay in the hotel during and after the events. You can promote your venue on your hotel’s website and social media accounts, among others. Identify which meetings and events can suit your hotel and plan carefully how to promote your venue.

6. Manage Your Online Presence and Reputation.

Your online presence and reputation are important as they can help increase the bookings to your hotel. Guest reviews can make or break a hotel. Positive reviews and awards received can improve your credibility and influence potential guests to choose your hotel over the others. According to statistics on customer reviews, 86% of people are reluctant to do business with a company that has many negative customer reviews. Meanwhile, TripAdvisor reveals that 81% of people frequently or always read reviews before they book a hotel. Respond to feedback whether they are positive or negative but think carefully first before writing your reply. In case of bad reviews, one of the best hotel marketing strategies is to reply and assure the customers that the problems will be solved immediately to prevent them from happening again. Create a positive online presence by posting social media updates and positive guest experiences and reviews.

7. Utilize Contactless Check-In and Checkout.

Contactless check-in and checkout are hotel marketing strategies that you can implement. Through contactless check-in, you can collect your guests’ contact numbers and emails. These are useful when you send out special offers and foster strong customer relationships. Contactless checkout enables your guests to post online reviews or feedback about their experience while staying in your hotel. These technologies eliminate the process of queuing at the front desk.  

‍ALSO READ: How to Improve Accommodation Services and Get More Bookings

Increasing hotel occupancy is one of the major concerns of every hotelier. More bookings indicate that the hotel marketing strategies are being implemented very well. Good occupancy rates must be sustained throughout the year. Hotels can encounter few bookings during low and off seasons so having well-planned marketing strategies is essential to ensure continuous revenue.

Hotel and Spa Essentials is a trusted supplier of hotel linens such as Ecoknit in the Philippines. You can get your money’s worth by investing in EcoKnit towels that last 2 to 3 times longer so you do not have to replace them often. Treat your guests to a luxurious and comfortable experience with high-quality linens that are used in world-class hotels. This satisfying experience can add to positive reviews about your hotel. Are you looking for eco-friendly towels and linens for your hotel? Hotel and Spa Essentials has the top brands for you.

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4 Steps for Cost-Efficient Hotel Inventory Management

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Efficient hotel inventory management ensures seamless operations. It helps maximize revenue in the competitive hospitality industry. It can also contribute to a satisfying guest experience that leads to increased bookings and customer retention. Primary to these inventories are the hotel rooms that are a vital part of a hotel’s financial returns. 2020 statistics show that the hotel market is composed of more than 4 million rooms worldwide. It is a large number for occupancy however, potential guests must find the rates very reasonable or the rooms will remain unoccupied. Secondary inventory includes spas, restaurants, gift shops, and other in-room supplies that are also excellent investments if planned carefully.

Whether you are a hotelier or a businessman who wants to venture into the hospitality industry, your hotel inventory is crucial for your investment. Know the 3 important factors of hotel inventory management that every hotelier must remember.

3 Essential Factors of Effective Hotel Inventory Management

1. Pricing

Hoteliers must strategize when it comes to pricing a hotel room. This includes getting the highest value for a room during peak season while offering discounts and other promos to attract more guests to book rooms and increase hotel occupancy during the low season. By raising and lowering the hotel prices, you can enhance inventory to achieve the highest occupancy. Hotel inventory management must be consistent in analyzing prices so it can set rates comparative to competitors and let clients think they get their money’s worth by booking at your hotel.

2. Distribution

A hotel has several selections when it comes to distribution channels and increases its bookings. It can be through its official websites, mobile phones, or online travel agencies (OTAs) booking sites, among others. In hotel inventory management, it is essential to use a combination of channels so you can reach your potential guests. You must always closely monitor your distribution channels to keep track of the hotel rooms you are offering to customers.

3. Market Segmentation

This refers to the preferences, demands, and the amount that people are willing to pay across the market. For instance, the price that guests are eager to pay for a hotel room can vary. They may be willing to pay a large amount of money to stay at a first-class hotel in one location but it can be different for the same hotel at another venue. Hoteliers must understand the market so they can set the prices that are appropriate for that market and distribute the available rooms across various channels so more customers can be aware. By adapting to the preferences and demands of potential clients, hoteliers can entice guests and increase profits.   

Here are 4 essential steps in managing your hotel inventory to improve operational efficiency and boost the revenue of your business.            

4 Steps in Hotel Inventory Management

1. Collect Data  

Regular data gathering about your hotel’s current inventory will start the process. Data analysis includes assessing hotel room rates so you can make sound decisions on when is the right time to raise or lower them. Hotel inventory management also covers food, beverages, linens, and cleaning supplies to ensure no shortage or surplus of hotel supplies throughout the year. The pertinent information collected allows hoteliers to identify which helps generate the highest sales. Data collection helps in strategic planning to boost guest satisfaction and ratings and maximize revenue.    

2. Compare Inventory versus Occupancy 

Hotel inventory management requires comparing rooms with occupancy rates. Identify the hotel rooms that are not frequently occupied such as luxury suites so hoteliers can plan how to optimize the various distribution channels. Occupancy rates were once the indicators that a hotel was doing well in the industry but a new method called the Total Room Inventory was developed after the pandemic to measure the performance of a hotel in the present time. This can help hoteliers determine the actual level of occupancy on the market today.

3. Identify Patterns

The data gathered helps hoteliers to identify patterns they can use as a guide for effective hotel inventory management. Understanding this vital information lets them know when to expect the rise and fall in occupancy and find out which hotel items must be replenished regularly. Managing the secondary inventory of a hotel can determine which items and services are easy and hard to sell based on the guests’ buying behavior.

4. Prepare Reports

Presentation of reports by different departments is necessary for hotel inventory management. The reports are written based on the daily monitoring of guest information and reviewing the hotel’s performance like sales, guest services, and accounts among others. This can help hoteliers make the right decisions and identify areas that require improvements as well as point out offers that can attract more potential guests to the hotel.

Proper implementation of hotel inventory management can bring several benefits including the following:

4 Advantages of Managing a Hotel Inventory

1. Data Can Help in Decision-Making

Effective hotel inventory management gives useful data that can help hoteliers make the right decisions based on pricing, promotions, and other pertinent matters. Inventory trends can determine seasonal fluctuations, bestselling items, and demand patterns.

2. Avoid Overbooking

Inventory management can prevent overbooking at a hotel. Overbooking means having several customers reserving the same hotel room on a similar date. Guests who are unsuccessful in booking the room may write and post negative reviews about the hotel. This can adversely affect the reputation of your hotel and lead to lower profits as customers will choose another hotel with good reviews. Tripadvisor’s statistics reveal that up to 81% of travelers frequently read reviews before they reserve a place.

3. Increase Customer Satisfaction

Hotel inventory management helps meet guest expectations through the availability and easy use of amenities and services. By having precise inventory records, hotels can provide toiletries, restock minibars, and other in-room items that can enhance guest satisfaction.

4. Allocate Resources

Hotels can cost-efficiently allocate resources through proper hotel inventory management. By constantly tracking room occupancy and demand patterns, hoteliers can expect high and low demands in the hospitality industry at certain periods and plan for suitable packages to attract guests during the low season. This way, hotels can reduce losses and maximize their returns. 

ALSO READ: Hotel Management Tips to Improve Your Competitive Advantage

Hotel inventory management is an essential process that can help maximize revenue and improve guest satisfaction. Successful management of inventory provides hoteliers with a smooth running of their business from the availability of hotel rooms up to accessibility of in-room amenities and supplies. All these things contribute to providing excellent services to satisfy customers.   

Hotel and Spa Essentials is a trusted supplier of world-class amenities such as Corby of Windsor which includes irons and ironing boards, kettles, amenity trays, safes, and minibars. The products are used by famous hotels around the world. If you want your guests to be happy and comfortable during their stay, invest in top-notch in-room hotel equipment. Are you looking for amenities for your hotel and accommodations? Hotel and Spa Essentials offers various selections of products for your inventory needs. 

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Hotel Management Tips that Impact Efficiency

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Managing a hotel is an important and challenging job. It contributes to smooth hotel operation and client satisfaction. It also helps keep the hotel ahead of the race among other competitors in the hospitality industry. 

The hotel industry is said to have a 73.8% turnover rate every year. As a hotelier or part of the management team, you need to come up with strategies that can deliver efficient results. To help you, this article shares hotel management tips that can help improve your operations.

7 Tips for Efficient Hotel Management

1. Create a Positive Work Environment.

One of the basic hotel management tips to follow is to create a positive work environment. This is one of the factors that can increase employee retention and workplace satisfaction. It can reduce the chances of employees leaving for another job while also giving them the motivation to perform their responsibilities well. 

DID YOU KNOW?

In a research, about 60% of employees surveyed said they would leave their company for a better workplace culture.  

2. Improve Room Amenities.

Aside from taking care of your employees, you also have to ensure that your guests are given the value they deserve while staying in your hotel. Guest experience can leave a lasting impression on them. Research from Cornell University shows that 57% of highly satisfied guests say they will return to the hotel while 89% would recommend it to others. By improving your hotel room amenities, the guest experience is elevated, It is also one way to be at par or even ahead of your competitors.

3. Use Eco-Friendly Products.

Sustainability is one of the leading priorities in the hospitality industry today. This is a timely hotel management tip that can build a good reputation for your hotel, win more guests, and help you do your part in preserving the environment. 

There is now an increasing awareness among travelers of the importance of sustainable practices in hotels. A 2022 report from Booking.com reveals that 78% of global travelers intend to stay in a sustainable property at least once this 2023.  

When working with a hotel supplier, choose hotel amenities that can support your green initiatives.  Hotel and Spa Essentials is committed to contributing to saving the earth by supplying hotels with sustainable products. Aside from having eco-designed packaging, its products include dispensers, tubes, bottles, soaps, liquid formulas, solid cosmetics, accessories, and trays.        

4. Stay Updated on Hospitality Trends.

You must be aware of changing trends to remain updated and relevant in the hospitality industry. What is considered trendy today may no longer be the “in” thing in the industry a few years from now. Keeping up with the trends is among the hotel management tips that will help you stay efficient and competitive to attract customers. Research about the most sought-after hotel amenities, room technology, apps, and check-in services. 

5. Keep Track of the Competition.

Another hotel management tip that you should not disregard is to keep track of the competition. Regularly check your competitors’ websites and social media pages to know the services and amenities they have. Take note of their technology and identify their edge. Compare and ensure that the ones that make them stand out will also be available for guests staying in your hotel. 

6. Use Automation Tools. 

New technology can contribute to smooth hotel operations. Using automation tools can simplify tasks and improve staff efficiency.  It frees employees from repetitive tasks so they can focus more on providing in-house guest services.

Consider automating the following:

  • Guest Messaging 
  • Check-in
  • Billing

7. Acknowledge and Implement Feedback.  

Customer feedback contributes to the improvement of hotel operations. Negative reviews and comments should be addressed as they can make way for the improvement of hotel services, amenities, and overall operations. Acknowledge and implement feedback are hotel management tips that hoteliers must never forget. Reply to the messages of your guests and thank them for giving you the chance to improve. Acknowledge the problem and promise to take the necessary steps to solve it.    

ALSO READ: The Cheat Sheet on How to Increase Positive Reviews for Your Hotel

Efficiency is made up of several factors. One way to work your way to hotel management improvement is by choosing the right hotel amenities supplier. Hotel and Spa Essentials is a reliable supplier of world-class room amenities. We provide hotel supplies that are used in hotels around the world. 

Are you looking for amenities for your hotel and accommodations? Choose from Hotel and Spa Essentials’ wide selection of products.

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6 Hotel Promotion Ideas for the Holidays

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As the countdown begins for Christmas, many people are already preparing for the holidays. Some families stay at home while others prefer to spend the holidays in hotels to relax. According to a study, there is an 80% average hotel occupancy rate during Christmas. As a hotelier, this is an opportunity to promote your hotel and attract potential guests for the Yuletide season.

Your hotel must start early in your promotions to get ahead of the competitors who are also making preparations like you. As potential guests get busy looking for places to stay, you must start thinking about hotel promotion ideas that can catch their attention. For your guests to experience the most wonderful time of the year in your property, here are 6 hotel promotion ideas that you can include in your strategy.     

6 Creative Ideas to Promote Your Hotel this Holiday Season

1. Offer Early Check-In and Late Checkout

One of the best hotel promotion ideas that you can offer your guests this holiday season is having an early check-in and late checkout. Guests will value the flexibility that hotels can offer to maximize their stay. This needs careful planning to avoid conflicts. Be careful about the time of their arrivals and departures. Avoid having a check-in and checkout for the same room at the same time on the same day.

2. Sell Items from Hotel Rooms

A survey reveals that towels are the most stolen items at 77.5% of hotels surveyed followed by bathrobes at 65.1%. Among the frequently missing in-room amenities are blankets, pillows, and hair dryers. Consider setting up an on-site boutique so guests can buy them instead of taking things discreetly. For the holiday season, you can even have your towels and linens monogrammed so guests can be encouraged to buy them as souvenirs. Place a brochure in the hotel room to inform guests which products you are selling. This is among the hotel promotion ideas that can generate additional income during the Yuletide season.

Hotel and Spa Essentials is a trusted supplier of superior quality linens and towels like Ecoknit that are preferred in world-class hotels. Selections include face towels, hand towels, bath towels, bath mats, and bathrobes. The EcoKnit towels are snag-free and easy to dry. They last longer so you do not have to replace them often. These linens and towels give hotels great value for their money.

3. Offer Loyalty Programs

Loyalty programs can encourage repeat customers. For the holidays, part of your hotel promotion ideas could be the following:

  • An offer for a free additional night if the guests book a room for at least three nights.
  • Weekday discounts on drinks.
  • Loyal guests can bring another person for free if they stay for two nights.

4. Take Advantage of Supplier Promotions

You can ask your suppliers if they want to promote their products this Christmas season. Create an arrangement consisting of items from their selection. You can creatively arrange them in a gift hamper for raffle draws or gift-giving on Christmas Eve as part of your hotel promotion ideas.

Hotel and Spa Essentials offers hotel slippers that are made with high-quality and durable materials. The hotel slippers have a simple and elegant design. With non-slip soles, they are soft, breathable, and comfortable to wear inside the room. Using these slippers adds to a more satisfying guest experience during a stay in the hotel.

5. Surprise Guests with Free Upgrades

Share the joy of the holiday season by surprising your guests with free room upgrades if they stay during weekends. This is one of the best hotel promotion ideas that can encourage them to return or book better options the next time they visit. Free upgrades will make them appreciate the added value they get by booking your hotel,

6. Early Bird Promotions

Early bird promo is a brilliant hotel promotion idea for the Christmas season. It is a strategy that will encourage potential guests to book in advance. Promotions may include complimentary treats like breakfast buffets, discount vouchers, or room upgrades. 

ALSO READ: Dos and Don’ts of Attracting Guests to Your Hotel this Holiday Season

As a hotelier, creating and executing hotel promotion ideas are a must. They can help potential guests choose your hotel for their holiday break despite the other options available. You can stand out among the existing hotels with the right hotel promotion strategies. 

Hotel and Spa Essentials is a trusted supplier of in-room equipment and luxury hotel supplies that contribute to a comfortable hotel stay.  

Looking to upgrade your hotel supplies in time for the holiday season? Hotel and Spa Essentials can help.

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The Cheat Sheet on How to Increase Positive Reviews for Your Hotel

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Many people check online reviews before they book a room in a hotel. If they see that a particular hotel has few reviews or receives a large number of bad reviews, they will not hesitate to exclude it from their list of booking options. Oftentimes, hotel reviews serve as a basis for what guests can expect  from a hotel.  

Guest reviews can make or break a hotel. More than the number of online reviews, it is the number of positive reviews that matters. The question is, how can hotels encourage their guests to leave positive feedback. Here are 6 steps on how to increase positive reviews for your hotel.

The Power of Hotel Reviews

Reviews are powerful enough to influence consumer decisions. They can encourage or discourage guests to book a room in your hotel. However, that’s not all. Your company’s credibility can further be enhanced with the help of positive reviews.

A study shows that more people are more likely to engage with businesses that have positive reviews. Based on research, a majority of customers hesitate to transact from a business with no customer reviews.

With reviews, you can gain gain customer trust and win guests for your property. It is a way to genuinely interact with your customers gain leads, and increase your profit.

How Your Hotel Can Get More Positive Reviews 

1. Provide Excellent Customer Service.

One way to increase positive reviews is to provide outstanding hotel services. Exert efforts to create a good impression on your guests as this will encourage them to write positive reviews about your hotel.

  • Make your guests feel special and comfortable during their stay. 
  • Create personalized interactions with them. 
  • Invest in staff training.
  • Improve your hotel amenities for overall customer satisfaction. 

DID YOU KNOW?

According to research, around 70% of guests are willing to pay extra for hotels that can provide their favorite amenities and services. 

2. Use the Power of Technology to Boost Guest Reviews.

You can use new technologies such as guest engagement platforms through mobile apps to give special deals to guests during their stay. Not only can they create a positive online presence but the apps also make it more convenient for the guests through easier access to services using their fingertips. This adds to a delightful guest experience that can help if you are looking for ways to increase positive reviews online.   

3. Politely Ask for a Review.

The first personal interaction you will have with your guests is during their check-in. This is the opportunity to politely request them to tag your location on their social media posts. You can also ask them upon check out, but take into consideration the following:

  • The availability of the guests. Do they still have time to do it?
  • Their overall experience. What kind of hotel stay were you able to provide them?
  • Their convenience. Do you have a space for them to write a review? Or do you have materials that they can use at their most convenient time to leave a feedback.

4. Respond to Feedback.

Try to respond to feedback whether they are positive or negative. Think carefully before writing a reply because this will reflect on your hotel. Reviews give insight into the things you need to maintain and improve in your hotel services and amenities. 

Thank the guests for their positive reviews. In case of bad reviews and complaints, hoteliers can sincerely reply that they are taking the feedback seriously. Give a detailed response and assure the guests that the problems will be fixed immediately to prevent them from happening again.  

5. Update the Website.

A hotel must have a well-designed website that is easy to navigate. It must contain essential information about the hotel including its services, amenities, and exciting promos if there are any. Creating a section on your website that shows guests’ feedback can be helpful how to increase positive reviews for the hotel. Potential customers who read the reviews can consider your hotel in their selections.

6. Follow Up With the Guests.

Hoteliers can send a short email or message on the phone thanking the guests for their stay. Politely request them to share their experience by writing a review if they have not done it yet. Provide the links to the review page so it is easier for the guests to leave a comment especially if they are busy. This can be a good technique on how to increase positive reviews for your hotel.  

ALSO READ: 6 Tips to Improve Guest Satisfaction in Hotel Industry

Online reviews, especially positive feedback are important for hotels and basically any business. With its impact on customer acquisition and brand credibility, you should make guest experience your priority. 

Hotel and Spa Essentials can help you elevate your guest experience. From welcome kits to toiletries and other luxury hotel amenities, we have them. Invest in the right pieces that can  leave a lasting impression on your guests. Contact Hotel and Spa Essentials today so we can help.

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5 Surprise Gifts for Hotel Guests in Time for the Holiday Season

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The Holiday season is just around the corner — the busiest and most festive time of the year for most people. Families and friends look forward to reunions, parties, and vacations where they can spend precious time together. It is the season of gift-giving. The perfect time to make your guests feel that they are special and valued. 

Hoteliers can join in the merrymaking by having surprise gifts for hotel guests. A simple token can help their holiday stay more memorable and enjoyable. Here are 5 surprise gifts for hotel guests that you can consider as you prepare to welcome them to your property during the most wonderful time of the year.

5 Gifts to Surprise Hotel Guests This Christmas Season

1. Personalized Complimentary Gifts

A personalized gift never fails to warm the heart. It is one of the foolproof surprise gifts for hotel guests that you can prepare this Christmas season. Surprise them with complimentary gifts such as a wine bottle or box of chocolates with their names creatively printed on the label. Personal touches like this are well-remembered and can put a smile on your guests’ faces.

2. Free Hotel Amenities

Free hotel amenities are always a welcome treat for visitors spending their Christmas in a hotel. Surprise gifts for hotel guests can include a free drink or free breakfast in a restaurant, a free massage or spa for one hour, or a free ticket to an event happening in your hotel if it coincides with their stay. You can also give away gift certificates to any nearby local tourist destination. If you want bigger surprise gifts, you can have a free room upgrade for families who are booked during the last two weekends of the year. 

TIP: During the holiday season, use scents that are associated with Christmas such as pine, peppermint and cinnamon.

3. Gift Baskets Filled With Local Flavors

Among the options that you can consider as surprise gifts for hotel guests are gift baskets filled with products famous in your area. They can be sweet treats, local jams, dried fruits, dried fish, or any other local delicacies. You can also fill the gift baskets with baked goodies made by a local bakery or your restaurant.   

4. Santa Surprise

Kids and kids at heart would have a pleasant surprise seeing Santa Claus with gifts for them. Families with little children may have a surprise visit from Santa Claus who carries holiday stockings with treats for kids. You can also decorate a Christmas tree inside the hotel where guests can take a picture with Santa.

5. Business Travel Kit

Business travelers deserve a surprise too. Give them something to unwrap during their holiday stay. A personalized pen, notepad, phone power bank, travel umbrella, and travel mug are some of the Christmas giveaways that you can give them. 

ALSO READ:  Christmas Ideas for Hotels to Win More Guests this Season

The Holiday season is always a joyous occasion to celebrate with loved ones. While some opt to stay at home, others prefer to spend the holidays in hotels. Since this is a season of giving, your hotel can also participate in the merrymaking by giving away surprise gifts for hotel guests. Gifts almost never fail to warm the hearts of the people who receive them. Hotel guests will always remember this thoughtful gesture that adds meaning to their stay during the Christmas season.

Hotel and Spa Essentials offers customized eco-friendly hotel amenities that carry your brand. Add a touch of Christmas into your packaging and let your guests feel the joyful holiday vibe this season brings. Our creations protect the environment and boost the brand of our clients. Are you looking for cost-effective gifts that can support your marketing plans this holiday season? Hotel and Spa Essentials has a wide range of creations that suit your needs.

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Rainy Day Staycation Ideas to Attract More Guests to Your Hotel

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Rainy days are here again. Some people prefer to stay at home and snuggle up in their beds while those who travel look forward to a warm and cozy staycation in a hotel with this kind of weather. Hotels must serve as a home away from home for the guests. To do that, hoteliers must offer a luxurious stay for them. There is no better way to enjoy a rainy day staycation in a hotel than having delightful room amenities and exciting indoor activities that guests can participate in.       

As hoteliers, you must come up with awesome staycation ideas this rainy season to attract new guests and welcome the loyal ones who will book again in your hotel. Memorable and fun experiences are sure to stay in the hearts and minds of hotel guests. So to get you started, here are 6 rainy day staycation ideas that hoteliers can include in their plans.   

6 Rainy Day Staycation Ideas for Hotels

1. Offer Exciting Rainy Day Promos.

Offer some great deals and promos that hotel guests can avail of. Your room package can be inclusive of a breakfast buffet; complimentary coffee, tea, or hot chocolate to keep your guests warm; access to Wi-Fi connection; and use of hotel amenities and facilities. Encourage guests to try your in-house facilities by offering discounts. It would be a treat for guests to pamper and rejuvenate themselves during their staycation. You can also have a rate drop promo on some of your expensive hotel rooms such as Deluxe Rooms, Suites, and Cabana Rooms, among others.

2. Satisfy Their Rainy Day Cravings

One of the rainy day staycation ideas that your hotel can do is to add a rainy day menu suited for the weather. You can include champorado, dried fish, soup, all-day breakfast like silog meals, beef pares, bulalo, tinola, and sinigang to your restaurant’s menu. These comfort foods will keep them warm and their tummy satisfied during the cold but cozy weather. 

3. Serve Complimentary Treats 

You can provide complimentary snacks and treats such as chips with dips, donuts, cookies, popcorn, chocolate bars, and jellies as part of your rainy day staycation ideas. Place them in the mini-bar so your guests can easily have them when they are hungry. Offering such treats will save them from the hassle of going out to buy snacks. This way, they can maximize their stay inside the hotel room.    

4. Have Art Classes and Workshops for Hotel Guests.

Let your guests develop a new hobby and pour out their creative juices through drawings and paintings. Partner with some emerging artists who can conduct half-day art classes and workshops every Saturday from August to September. For an affordable package for two persons, this comes with inclusions.     

5. Have a Rainy Day Playlist in Your Bar and Lounge.

Staging concert events in your bar and lounge is another rainy day staycation idea your guests will enjoy attending. Have your in-house singers perform a playlist of songs about rain. You can also have the songs play in the background if you have no regular performers.   

6. Host Family-Friendly Games.

Your hotel can host family-friendly games at night for an hour to keep the guests entertained during their entire stay at your hotel. Games such as charades, pictionary, bingo, or Kahoot can be played inside an activity center or a designated place in the lobby. Winners can take home some souvenirs from your hotel.  

7. Update In-room Facilities

You can update your in-room facilities such as fitness facilities and swimming pool for your guests to have a more relaxing stay during this rainy season. Your guests may want to work out and be fit instead of lazing around the bed. If you have a gym or a dedicated indoor space for fitness, make sure that you have enough essential exercise machines that your guests can utilize. Who says a swimming pool is only ideal during warm weather? Your hotel can have a heated indoor pool that can keep your guests comfortable while the rain is pouring outside. 

8. Offer Spa Services

Your hotel can offer spa services to your guests as one of your rainy day staycation ideas. Make sure that your spa facilities have the necessary equipment for wellness treatments and spa services.

Hotel and Spa Essentials offers eco-friendly and luxurious hotel amenities such as customized spa creations used by world-class hotels. Use them as welcome packs or rejuvenating packages for guests to make the best of their hotel stay during the rainy days.

ALSO READ: How to Attract 7 Different Types of Hotel Guests

Hotels can be a home away from home during this rainy season. A cozy hotel staycation on a rainy day can be a welcome respite with loved ones to relax and rejuvenate from the daily grind at work. Hoteliers must think of rainy day staycation ideas to attract new and loyal guests. They can offer great deals and promos inclusive of some hotel amenities in the package. Good foods and desserts plus fun indoor activities can complete the guest experience.    

Treat your hotel guests to a luxurious experience while on a staycation in this cold, rainy season. Hotel and Spa Essentials is your trusted source of high-quality linens and towels that are used in world-class hotels. Standard Textile has a swathe of innovations that saves up to 15% per laundry load without compromising end-user experience. Its bedsheets, comforters, pillowcases, towels, and robes give comfort to guests as they laze around the bed on a rainy day. In need of superior linens and towels for your hotel and accommodation? Hotel and Spa Essentials can help.

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How to Improve Accommodation Services and Get More Bookings

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Providing excellent service to your guests is very important if you are in the hospitality industry. Whether you are an existing hotelier or a businessman who wants to embark on the hotel business, you must prioritize improving your accommodation services to build customer loyalty and get more bookings. There is stiff competition in the industry so making your hotel stand out when it comes to service quality can boost its brand image.  

Your guests can give positive reviews and recommend your hotel if they are content with its services. They think they got their money’s worth when they had a good experience while staying there. Customer satisfaction is highly essential. It should be one of your top priorities to get more bookings. To help you, here are 6 recommendations on how to improve accommodation services in your hotel.

How to Improve Accommodations Services and Increase Customer Satisfaction

1. Make Your Website User-friendly and Informative.

It is important to have a hotel website. Make sure that it loads fast and contains all the necessary information about your hotel including captivating photos and videos. This is a good way to improve accommodation services because the guest experience starts the moment your potential customers check out your site.  Aside from having a good design, your website must be easy to navigate. It should display any ongoing deals and promos that customers must know. Lastly, you have to ensure a seamless booking process for your visitors.

2. Provide Personalized Guest Service.

Another tip on how to improve accommodation services in your hotel is to make your guests feel special by treating them like VIPs. Customers always love and remember personalized services. Using advanced hotel management systems can help you keep track of your guests’ preferences and their basic information. Make sure to use all these details for your repeat visitors so you can provide them with quality and personalized service. Your guests will be happy if you remember their name and even their preferred coffee flavors or room view. You can also inform them through personalized emails about your hotel promos and other upcoming events like workshops.

3. Maintain the Cleanliness of Your Hotel.

A hotel with poor sanitation will have negative reviews from disappointed customers. It will affect its reputation leading to a loss of existing and potential visitors. Prevent this from happening through the proper maintenance of your hotel’s facilities. Always clean and disinfect each room and the surrounding areas.   

4. Train Your Staff.

Regular training sessions for your hotel staff are important if you are planning how to improve accommodation services and receive more bookings. Your staff interact with your guests so it is necessary to train them on protocols and how to be polite and attentive at all times. Their actions and behavior can affect your guests’ hotel experience.

5. Offer Complimentary Gifts and Services.

Offering small gifts and goodies to your guests is among the pleasant measures on how to improve accommodation services in your hotel. They will appreciate this kind gesture. You can place some toys if a family with kids will stay in a room. Have a beautiful floral arrangement for a couple celebrating their anniversary. A bottle of champagne could serve as a complimentary gift to a newlywed to wish them lasting happiness. All these gestures will have a positive impact on your guests.     

6. Create a Customer Loyalty Program.

You can reward your loyal guests if you are planning how to improve accommodation services and get more bookings for your hotel. You can have loyalty programs for them and even invite your new visitors to enroll. Loyalty programs give discounts, perks, and other rewards to repeat guests. They can have a one-day free stay if they accumulate certain points or have two free drinks in your bar on their third visit.  

7. Upgrade Your Hotel Amenities.

What could be more frustrating than to end with failed guest expectations due to poor hotel amenities? Room amenities, toiletries, welcome packages, and in-room equipment should not be overlooked. Make sure that there is enough supply of these amenities and they are readily available even when guests did not ask for them. Upgrade your hotel supplies to compete with what other hotels offer,

ALSO READ: 6 Tips to Improve Guest Satisfaction in Hotel Industry

Excellent hotel service boosts guest satisfaction. Hoteliers must think of ways to improve accommodation services since the competition is high in the industry. Customers may return and become repeat clients based on the experience and quality stay that your hotel offers. 

Hotel and Spa Essentials is a trusted hotel amenities supplier that supports the needs of world-renowned hotels. Work with us so we can show you how to improve accommodation services and help you get more bookings through ways we know best.

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