Hotel Management Tips to Improve Your Competitive Advantage

The new year signals new opportunities for improvement. If you are in the hotel industry, it’s time to kickstart the year to establish your competitive advantage. The industry poses more significant challenges than ever. There are new brands, concepts, and other emerging properties that compete for the attention of your target audiences. It takes more than creativity to beat the competition.

Making your hotel stand out amidst the crowded environment isn’t an overnight feat. Start now with these hotel management tips that will take you ahead of your competitors.

5 Hotel Management Tips to Standout in the Industry

1. Streamline Your Hotel’s Booking Process

Websites and online booking platforms have made the process of finding and booking a hotel simpler. People who plan to travel find great value in an easy booking experience. In this age of instant connectivity, your hotel should keep up and take advantage of guests who value convenient and fast transactions.

An industry report shows that hotels gain 12.5 percent more profit from guests who book directly. Leverage direct booking for your hotel by offering discounts, upgrades, and added perks for hotel guests. Aside from encouraging them to book directly, you also have to streamline your booking process. Optimize your website so it can be accessed through desktop or mobile. Ask for basic guest details so that it won’t take too much time and effort for them to complete the hotel booking.

2. Personalize Guest Perks

Guests naturally love the offers that they can avail of for free. It’s one way to convince them that they are getting their money’s worth. Added value offers can create your competitive advantage. However, you can make the most of this further by personalizing the perks and extras that your hotel is giving away.

• Personalize your freebies and make them a stronger selling point. 
• Align the rewards with the customer’s values. A complimentary champagne bottle would be ideal for couples on vacation but may not be the best choice for traveling athletes.
• Choose between value and luxury. Some guests may appreciate discounts while others prefer the experience. This will allow you to build a connection with guests and create a good impression at the same time.

3. Bank on Guest Feedback

You can cultivate authentic relationships with guests who leave feedback. Both positive and negative responses can benefit your hotel and contribute to building your competitive advantage.

Feedback allows you to know what you’re doing right and what to improve. Respond to reviews–all of them. This is one way to add authenticity to your business. It will also create an impression that you value what your clients say. You can use these connections to build trust, attract new guests, and forge long-term relationships which lead to repeat bookings.

4. Beat Your Competitor’s Offers

You have to know what your competitors are doing to win more clients. Hotel guests value experience. No matter what type of traveler they are, they’d appreciate a quality and luxurious experience in your hotel.

What do other hotels have that you may be lacking? This is an opportunity to improve. If guests are attracted to booking your competitor, you should look into their competitive edge. Mimic their strategies, or better yet, beat what they do. 

One way to do this is by providing world-class hotel amenities on your property. A luxury hotel amenities supplier is the key to uplifting your hotel guest experience. From state-of-the-art hotel room equipment to the consumable toiletries you provide, you can offer hotel supplies that are the same as the ones provided by world-class hotels.

5. Stay Ahead!

Stay up-to-date about the latest in the hotel industry. You should also be keen on the current trends that may affect hotel guest preferences. Be open to innovation and be ready to invest. Just make sure that your upfront costs will be complemented by huge returns in the long run. 

ALSO READ: How to Handle Large Group Hotel Bookings

You can build your competitive advantage by knowing your strengths and weaknesses, as well as learning from your competitors. It will require some effort, time, and investment to build your brand and stand out in the hotel industry but this will pay off in the long run. After all, the improvements that your hotel will undergo will benefit both your hotel and your precious guests.

The above-mentioned hotel management tips are just some of the points that can kickstart your strategies this year. One of the initial steps that you should take is to connect with a reputable hotel amenities supplier that can provide you with the essentials that can contribute to building your competitive advantage. Send Hotel and Spa Essentials a message today so we can help you.

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