Key Factors to Boost Tourism Industry Recovery

One of the sectors most affected by the pandemic is the tourism industry. Health and safety restrictions plus low demand among tourists forced tourism-related businesses to temporarily stop their operations which resulted in revenue losses.

Fortunately, signs tell that the tourism industry is on its way to recovery. Strict quarantine restrictions are no longer imposed and people are more confident to travel. While the road to recovery is imminent, key factors must not be overlooked for the tourism industry to recover for good and positively impact travelers and business owners.

Steps Toward Tourism Industry Recovery

Understand Customer Preferences 

Important decisions should be based on customer interests. Those in the tourism industry should implement strategies that complement the behavior and practices of travelers. 

For instance, 70% of global travelers prefer eco-friendly accommodations. However, most of them are unaware of eco-labels that can guide them when making the choice. Aside from implementing sustainable practices, hotels must include “labels” that will help customers to quickly identify the best choices based on their preferences.

Support Hybrid Tourism

Hybrid tourism, a term that refers to longer stays that merge activities such as “Bleisure” which combines work and leisure, has grown in popularity. Work-from-home setups, online studies, and the rise of the freelancing industry are among the factors that changed traditional vacations. Long stays combine leisure and business. Hotels have an increased chance for success as long as they can provide fast and stable internet connection, in-room equipment, and a quiet place where “work” can be completed.

Offer Flexibility

A recent survey tells that free flight cancellations and flexible hotel bookings are among the things that will encourage more travelers to book their next trip. While this will guide businesses in the tourism industry, it may be challenging to be sustained in the long term. Alternative solutions should be in place to also protect businesses.

Incorporate Wellness

More travelers now value the importance of wellness and would be willing to spend on activities that promote self-care, relaxation, and stress relief. Amenities such as gyms, spas, and spaces for art and cooking classes are just some of the options that may be incorporated into accommodations.

Promote Health and Hygiene

A study on the reopening of our industry reveals that 47% of travelers worldwide cite a COVID-19-related factor as the most influential criterion when choosing a destination. It also shows that two-thirds of the respondents expect to know about COVID-19 prevention measures before booking.

Health and safety remain a top concern among travelers. Hotels can contribute to increased confidence in traveling by implementing practices that promote health and safety. Sanitation kits must still be provided to all guests and new normal essentials should be available within the property. Seeing that an accommodation is compliant with health and safety practices can boost customer confidence and increase bookings. 

Rediscover Domestic Travel

Domestic tourism gained huge support when restrictions for international travel were still in place. It was one of the reasons why travel companies were sustained during the pandemic. As international travel resumes, domestic travel may not be as appealing to travelers as it was before. 

Ample support and promotion to rediscover domestic travel can help create a balance between international and local tourism. New and old tourism hotspots should be supported. Local businesses should also benefit from the influx of tourists. Doing so will promote tourism industry recovery while allowing local companies to thrive along with international companies.

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Many companies in the travel sector keep their hopes up as there are already positive signs that pre-pandemic times are back. In order to boost tourism industry recovery,  important steps must be taken to address the changing needs of travelers and improve the industry as a whole. Furthermore, as businesses resume, it’s essential to keep sustainability in mind. The industry and the environment can both thrive especially with the increasing preference of guests for sustainability, the availability of eco-friendly amenities, and industry regulations that promote environmental protection.

Have you already replenished your hotel supplies now that the tourism industry is already recovering? From sanitation kits to luxurious and eco-friendly hotel amenities, Hotel and Spa Essentials can support your needs. Send us a message today so we can help you.

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