It is essential to know your hotel’s guests personas for you to develop effective marketing strategies. A guest persona is a description of the different types of hotel guests who stay at your hotel. You must understand your guests’ demographics such as background, age, personality, and reasons for traveling among others. It will be tough to create successful marketing campaigns for your hotel if you do not have complete knowledge and understanding of your guests.

Various types of hotel guests have specific needs and preferences when they travel and stay at a hotel. What type of hotel guest do you cater to? Here are 7 of the most common types of hotel guests you might meet–plus tips on  how you can attract them.

7 Types of Hotel Guests and How to Attract Them

1. Families

‍Family travel is not only for couples or single parents with children but also includes those traveling with grandparents, aunts, uncles, and cousins. The trips are more structured and they have stricter budgets. As one of the types of hotel guests, this group has varying ages so they prefer various activities that are not too distant from each other.

Provide various services and family-friendly activities. One way is to offer discounted prices to amusement parks, zoos, museums, or aquariums. Another option is to offer services and amenities within the area like spas, pools, and babysitting. Host family-friendly activities like game nights or kids’ clubs to keep the family entertained during their stay at your hotel. ‍Provide in-room amenities like games, fun snacks, and books to keep the children occupied.

2. Business Travelers

Business travelers are  the types of hotel guests who stay at the hotel due to their work. They are busy and their days are packed with meetings. They can be interested in going to coffee shops and local restaurants for business or a little break from their work. At the end of a hectic day, they want to return to their rooms to recharge and enjoy a quiet meal.

The hotel rooms must have fast WiFi, extra cables, and multiple charging stations for the guests to work conveniently inside their rooms. Another service that can attract business travelers is the laundry facilities on-site so they can clean and press their clothes before they attend their meetings.

3. Baby Boomers

The baby boomers are those born between 1946 and 1964 and on, or reaching, retirement age. They often have a higher travel budget. They usually travel as couples or as groups without their young children. As one of the common types of hotel guests, boomers want to enjoy an authentic experience with the local people and attractions in the area. They want to eat good food and relax during their stay at the hotel.

Arrange sightseeing tours led by locals and partner with local restaurants to provide the boomers with exclusive dining experiences unique to your city. Emphasize your on-site amenities like the pool or spa that promote relaxation to guests. You can also put additional rewards into your loyalty program to encourage travel and include other kinds of special privileges.

4. Millennials

Millennials are born between 1980 and 1995. This group often takes “micro-cations” or shorter vacations because of their schedules at work. Millennials usually travel as a couple, with their peer group, or with their children. Many millennials want unique trips to blend with the local culture and try new things they have never experienced before.

As one of the types of hotel guests you may want to attract, inform them of your destination as this is very important to them. Emphasize the genuine cultural and local experiences that are unique in your city. Check if your social media and website are up-to-date, visually interesting, and easy to use. Your website must be fast-loading, easy to navigate, and mobile-friendly. Millennials use their smartphones to research and book hotels. Always post unique photos of your hotel, your destination, and any upcoming events or festivals.

5. Gen Z

People who were born between 1996 and the mid-2000s are considered part of Gen Z. As one of the types of hotel guests, Gen Z travelers are more budget-conscious because most of them are still studying and are still building their career. Amenities like fast WiFi, high-quality food, and laundry services are very essential to them.

Offer them affordable and comfortable rooms with features like fast WiFi. Most of them are technology-savvy and have an online presence so you have to make your website user-friendly and well-designed. Many in this generation always check their Instagram or TikTok accounts instead of a website to search for possible lodging.

6. Health and Wellness Travelers

‍Those who travel due to health and wellness prefer to stay in a hotel that will help them in their physical fitness, meditation, detoxification, and healthy eating. These types of hotel guests usually travel alone but may want to meet people who have the same interests as them.

Make sure that your hotel offers amenities such as yoga classes, workout facilities, a spa center, guided meditations, hikes, and healthy meal options.

7. Backpackers

‍Backpackers travel with minimal luggage. They are price-conscious and do not mind sacrificing some comforts just to spend as little money as possible. ‍These visitors want to stay in local communities and eat local cuisine.

Offer cheaper accommodation options to them. Make sure to inform these guests that guides and maps that contain full descriptions of local sites and trails are available at the hotel. You can also share insider knowledge that is useful to them while on vacation.

ALSO READ: Essential Guest Room Supplies that Must be Present in Every Hotel

A full understanding of the different types of hotel guests is important to create an effective marketing strategy that will attract guests and generate more hotel bookings in the future. Included in the strategy are the high-standard services and amenities that the guests will never forget once they leave the hotel.

It also helps to use superior quality guest room supplies from a trusted provider. Hotel and Spa Essentials can assist you in giving your guests the first-class hotel experience they truly deserve. It supplies eco-friendly hotel toiletries, towels, linens, slippers, and a range of in-room equipment  to make every hotel guest feel extra special.

Are you in search of top-quality supplies for your hotels, spas, and resorts? Let Hotel and Spa Essentials provide all your needs.

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