Among the many challenges in the hotel industry is to attract guests and increase retention. The competition in the industry is high especially with different types of accommodations competing for guests. There are also changes in guest preferences and expectations due to the pandemic. In addition to that is the limited market that hoteliers may cater to due to the travel restrictions and lockdowns that happen from time to time.

With these factors in play, hoteliers need to come up with service optimization strategies that will make their accommodation a standout choice for guests and at the same time help them earn positive reviews and repeat clients.

How to Improve Guest Satisfaction in Your Hotel

Create Personalized Experiences

Some information would be useful to help you create a personalized experience for your guests. Inquire about the purpose of their stay to know if guests will be celebrating a special occasion. You can also look into their basic details to know if it is someone’s birthday.

Personalization enriches the guest experience and adds up to the value of their stay. It also creates a special connection between you and your guests as you exert added effort for them.

Provide Freebies

Anyone would appreciate freebies and complimentary services. Not to mention, it can create a nice impression for your brand. Free airport transfers, complimentary drinks, and free use of amenities are just some of the things that will help you earn plus points from your guests. These are some of the pleasant things that they will remember and look forward to.

Invest in In-Room Equipment

There are different types of in-room equipment that could contribute to guest satisfaction. It may be the perfect time to upgrade to offer luxury to your guests. Smart room keys for instance allow the contactless opening of rooms using their smartphones. It will facilitate seamless entry and exit to hotels and even spare guests from the inconvenience of losing their room keys. Some hotels also use electronic kiosks that prevent queues in the reception or concierge and enhance safety and convenience. You can also provide tablets in rooms that will serve as a communication tool between guests and hotel staff.

DID YOU KNOW:

According to an industry-based survey, 94% of business travelers and 80% of leisure travelers prefer to use smartphones to request services and message hotel staff.

Be Proactive Instead of Reactive

Instead of reacting to customer complaints, stay a step ahead by implementing strategies that will keep complaints at bay and instead improve guest satisfaction.

Come up with plans on how to enhance guest experience based on the details they provide. For those who’ll check in with kids, provide treats for the whole family. Expecting senior guests, reserve a room for them that allows easy access to the elevator. Another strategy is to review previous feedback of returning guests and ensure that you’ll make up for the negative experience that they may have had before.

Value Customer Loyalty

Customer loyalty is an important asset that can be an instrument to the success of your hotel. The competition is high with the existence of various accommodations that your target market can choose from. What you can do is value the repeat clients that you get. Come up with loyalty programs that will add value to their experience. Discounts on food and drinks, late checkout, or room upgrade are some of the rewards that they can redeem during their stay.

ALSO READ: Tips to Care for Hotel Bed Sheets and Make them Last Longer

With the hospitality industry facing a lot of challenges since the pandemic started, it would be an advantage if you can provide a satisfactory experience for those who book your hotel. It can uplift the image of your brand, help improve client retention, and even help you acquire new clients through referrals and word-of-mouth advertising.
If you are looking for a hotel amenities supplier to help improve the service you provide your guests, send us a message today. Hotel and Spa Essentials has products that can contribute to guest satisfaction and even help reduce your overall operational costs.