Christmas season is here and for many holiday-goers, it is a time to relax and have fun with their loved ones. As for hoteliers, it is also the perfect opportunity to make sure that their brand will be among the options that potential clients will consider when in search of holiday accommodations.

So how do you make sure that your hotel bookings will increase during the busiest time of the year? Here are some of the hotel marketing strategies that you can try to engage more customers this season.

5 Brilliant Hotel Marketing Strategies for the Christmas Season

1. Offer seasonal hotel vouchers.

Christmas is a time of giving. It would be a great idea if you can make the spirit of Christmas be felt in your hotel. Offer gift cards or voucher deals for the holiday season. Since it is also the season when expenses tend to go high, some people are looking for ways to save on their holiday getaways. Offer discounts for a limited time to encourage hotel bookings within a specific period.

2. Customize your hotel toiletries.

It is the time of year when you can add a twist to the usual hotel toiletries you offer. Aside from your brand, you can add elements to the packaging that reflect the symbols of Christmas. This may seem a simple step but it will appear as if you’ve taken added efforts to make your guests feel the holiday vibe even more. Aside from the packaging, you can also use holiday-themed toiletries with scents that are often associated with Christmas such as peppermint, chestnuts, snowberry and more!

One great thing about customized toiletries is that you can look for a hotel amenities supplier that can make your ideas work. Just make sure to choose a supplier who can adhere to your requirements without sacrificing the quality of the products.

3. Create holiday packages.

During this season, you’ll have the edge over other hotels if the holiday-goers will see value in your offers. Since Christmas is family-centred, focus on putting together packages that address the interests of different families. For example, you can offer accommodation packages with free activities for children and adults. You can also create packages that are intended for large groups. These are simple modifications that will add value to what you usually offer.

4. Host special holiday events.

Many people will appreciate being in a hotel where they can relax and enjoy at the same time. Christmas is so festive and it would be great if you can take the celebration to your hotel. Host holiday events in your cafe, bar, or party rooms. Hire a band or musician for live performances. Organize parties that will allow your guests to celebrate and have fun without going to other places. But of course, you have to implement strict safety and social distancing measures. Health and safety should remain a priority. For sure, guests will understand if there’ll be restrictions in place since the pandemic is not yet over.

5. Prepare your hotel facilities.

Although hotel maintenance is essential to upkeep your systems and facilities, keep in mind that during the Christmas season, there will be increased activity on your property. People will also expect that your hotel will look as festive as the season.

Check areas that need to be repainted. Ensure that landscaping, poolside, and other hotel features are in their best conditions. Your guests can help you get more customers by giving them a positive experience that they can promote to others who are also in search of quality accommodation. Of course, don’t forget the decorations that will emphasize the spirit of the season.

ALSO READ: Essential Guest Room Supplies Every Hotel Should Have

Christmas is a peak season for most businesses. While a lot of people will be looking for accommodations to stay in, you need to take some effort to encourage them to book in your hotel. The good news is, there are strategies that you can easily implement. Make the most of the season with the help of your team and the right hotel suppliers. 

If you are looking for a luxury hotel amenities supplier that can support your marketing plans for Christmas, contact Hotel and Spa Essentials. Check out the wide array of hotel supplies including in-room equipment, toiletries, linen, towels, sanitation kits and more. 

Send us a message today so we can help gear up your hotel for the holiday season.

CONTACT US