The Cheat Sheet on How to Increase Positive Reviews for Your Hotel

Many people check online reviews before they book a room in a hotel. If they see that a particular hotel has few reviews or receives a large number of bad reviews, they will not hesitate to exclude it from their list of booking options. Oftentimes, hotel reviews serve as a basis for what guests can expect  from a hotel.  

Guest reviews can make or break a hotel. More than the number of online reviews, it is the number of positive reviews that matters. The question is, how can hotels encourage their guests to leave positive feedback. Here are 6 steps on how to increase positive reviews for your hotel.

The Power of Hotel Reviews

Reviews are powerful enough to influence consumer decisions. They can encourage or discourage guests to book a room in your hotel. However, that’s not all. Your company’s credibility can further be enhanced with the help of positive reviews.

A study shows that more people are more likely to engage with businesses that have positive reviews. Based on research, a majority of customers hesitate to transact from a business with no customer reviews.

With reviews, you can gain gain customer trust and win guests for your property. It is a way to genuinely interact with your customers gain leads, and increase your profit.

How Your Hotel Can Get More Positive Reviews 

1. Provide Excellent Customer Service.

One way to increase positive reviews is to provide outstanding hotel services. Exert efforts to create a good impression on your guests as this will encourage them to write positive reviews about your hotel.

• Make your guests feel special and comfortable during their stay. 
• Create personalized interactions with them. 
• Invest in staff training.
• Improve your hotel amenities for overall customer satisfaction. 

DID YOU KNOW?

According to research, around 70% of guests are willing to pay extra for hotels that can provide their favorite amenities and services. 

2. Use the Power of Technology to Boost Guest Reviews.

You can use new technologies such as guest engagement platforms through mobile apps to give special deals to guests during their stay. Not only can they create a positive online presence but the apps also make it more convenient for the guests through easier access to services using their fingertips. This adds to a delightful guest experience that can help if you are looking for ways to increase positive reviews online.   

3. Politely Ask for a Review.

The first personal interaction you will have with your guests is during their check-in. This is the opportunity to politely request them to tag your location on their social media posts. You can also ask them upon check out, but take into consideration the following:

• The availability of the guests. Do they still have time to do it?
• Their overall experience. What kind of hotel stay were you able to provide them?
• Their convenience. Do you have a space for them to write a review? Or do you have materials that they can use at their most convenient time to leave a feedback.

4. Respond to Feedback.

Try to respond to feedback whether they are positive or negative. Think carefully before writing a reply because this will reflect on your hotel. Reviews give insight into the things you need to maintain and improve in your hotel services and amenities. 

Thank the guests for their positive reviews. In case of bad reviews and complaints, hoteliers can sincerely reply that they are taking the feedback seriously. Give a detailed response and assure the guests that the problems will be fixed immediately to prevent them from happening again.  

5. Update the Website.

A hotel must have a well-designed website that is easy to navigate. It must contain essential information about the hotel including its services, amenities, and exciting promos if there are any. Creating a section on your website that shows guests’ feedback can be helpful how to increase positive reviews for the hotel. Potential customers who read the reviews can consider your hotel in their selections.

6. Follow Up With the Guests.

Hoteliers can send a short email or message on the phone thanking the guests for their stay. Politely request them to share their experience by writing a review if they have not done it yet. Provide the links to the review page so it is easier for the guests to leave a comment especially if they are busy. This can be a good technique on how to increase positive reviews for your hotel.  

ALSO READ: 6 Tips to Improve Guest Satisfaction in Hotel Industry

Online reviews, especially positive feedback are important for hotels and basically any business. With its impact on customer acquisition and brand credibility, you should make guest experience your priority. 

Hotel and Spa Essentials can help you elevate your guest experience. From welcome kits to toiletries and other luxury hotel amenities, we have them. Invest in the right pieces that can  leave a lasting impression on your guests. Contact Hotel and Spa Essentials today so we can help.

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