Dos and Don’ts of Attracting Guests to Your Hotel this Holiday Season

The peak season is here. While retailers and manufacturers are busy preparing their products, hoteliers need to ensure that they will get more bookings during this time of year.

Are your efforts enough or are you doing it wrong? To guide you, here are the dos and don’ts on how to attract guests to your hotel during the holiday season–and even beyond!

Dos and Don’ts of How to Attract Guests to Your Hotel

DO create a festive atmosphere.

Decorate your hotel for the holiday season. It is a happy season and guests would appreciate the efforts you’ll take to deck the halls to get the spirit of the season felt in your hotel.

DON’T forget your website.

Treat your website as an extension of your hotel. It serves as your front desk online. As you decorate your hotel, make sure that your website will also have touches of Christmas. You may develop season-appropriate blog posts, add holiday promos, add holiday pop-ups, and more to create the mood.

DO take advantage of social media.

Aside from your website, your social media presence counts as an effective way to connect with potential guests. Create a social media content plan to attract guests to your hotel and to be visible among audiences in spite of the tough competition this season.

DON’T disregard customer support.

Be active in responding to queries. Remember that it took you time and effort to gain the audience’s attention. Good customer support is one way to attract guests to your hotel and earn loyal clients. Disregarding them would be similar to giving your customers away to your competitors.

DO offer special freebies.

Aside from the usual complimentary hotel supplies, you may offer special freebies during this time of year. Holiday-themed chocolates or snacks such as fruitcakes and gingerbread cookies would be very well appreciated when served as a welcome treat. You may also add Christmas-themed items in the minibar for that added festive spirit.

DON’T overdo it.

Everything that’s done in excess may lead to undesirable results. Consider the hotel’s design. Modern and minimalist interiors would go well with simple and classy updates. Create balance in everything and stick with the image that made your hotel popular among guests. 

DO holiday specials.

Christmas is a special occasion and hotel guests are looking for something more than the usual hotel stay they experience. ‘Tis the season to bring out your holiday menu. Offer dishes and drinks that are only available during the holidays. You can also do Christmas parties, host shows for the kids, or organize live events.

DON’T hesitate to ask for guest recommendations.

When dealing with inquiries, take the opportunity to get the insights of guests. After all, you’d want to please them. Know their expectations. You can gain great insights from those who look forward to a unique holiday experience. Evaluate their suggestions if they are doable or if they can positively impact your hotel. Guests’ recommendations can also help improve your services even when the holiday season is over.

ALSO READ: How to Meet Guest Expectations in the Hospitality Industry

As much as you want to exhaust all efforts to attract more guests to your hotel this holiday season, you should also be smart in choosing the steps to take. Some may help bring in more bookings, but the wrong ones can also drive holiday guests away. Take note of the above-mentioned tips and put them into practice to make the most of this special time of the year.

Do you need to update your hotel supplies and amenities for the holiday season? Hotel and Spa Essentials can help you. Send us a message so we can discuss your requirements.

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