How to Improve Accommodation Services and Get More Bookings

Providing excellent service to your guests is very important if you are in the hospitality industry. Whether you are an existing hotelier or a businessman who wants to embark on the hotel business, you must prioritize improving your accommodation services to build customer loyalty and get more bookings. There is stiff competition in the industry so making your hotel stand out when it comes to service quality can boost its brand image.  

Your guests can give positive reviews and recommend your hotel if they are content with its services. They think they got their money’s worth when they had a good experience while staying there. Customer satisfaction is highly essential. It should be one of your top priorities to get more bookings. To help you, here are 6 recommendations on how to improve accommodation services in your hotel.

How to Improve Accommodations Services and Increase Customer Satisfaction

1. Make Your Website User-friendly and Informative.

It is important to have a hotel website. Make sure that it loads fast and contains all the necessary information about your hotel including captivating photos and videos. This is a good way to improve accommodation services because the guest experience starts the moment your potential customers check out your site.  Aside from having a good design, your website must be easy to navigate. It should display any ongoing deals and promos that customers must know. Lastly, you have to ensure a seamless booking process for your visitors.

2. Provide Personalized Guest Service.

Another tip on how to improve accommodation services in your hotel is to make your guests feel special by treating them like VIPs. Customers always love and remember personalized services. Using advanced hotel management systems can help you keep track of your guests’ preferences and their basic information. Make sure to use all these details for your repeat visitors so you can provide them with quality and personalized service. Your guests will be happy if you remember their name and even their preferred coffee flavors or room view. You can also inform them through personalized emails about your hotel promos and other upcoming events like workshops.

3. Maintain the Cleanliness of Your Hotel.

A hotel with poor sanitation will have negative reviews from disappointed customers. It will affect its reputation leading to a loss of existing and potential visitors. Prevent this from happening through the proper maintenance of your hotel’s facilities. Always clean and disinfect each room and the surrounding areas.   

4. Train Your Staff.

Regular training sessions for your hotel staff are important if you are planning how to improve accommodation services and receive more bookings. Your staff interact with your guests so it is necessary to train them on protocols and how to be polite and attentive at all times. Their actions and behavior can affect your guests’ hotel experience.

5. Offer Complimentary Gifts and Services.

Offering small gifts and goodies to your guests is among the pleasant measures on how to improve accommodation services in your hotel. They will appreciate this kind gesture. You can place some toys if a family with kids will stay in a room. Have a beautiful floral arrangement for a couple celebrating their anniversary. A bottle of champagne could serve as a complimentary gift to a newlywed to wish them lasting happiness. All these gestures will have a positive impact on your guests.     

6. Create a Customer Loyalty Program.

You can reward your loyal guests if you are planning how to improve accommodation services and get more bookings for your hotel. You can have loyalty programs for them and even invite your new visitors to enroll. Loyalty programs give discounts, perks, and other rewards to repeat guests. They can have a one-day free stay if they accumulate certain points or have two free drinks in your bar on their third visit.  

7. Upgrade Your Hotel Amenities.

What could be more frustrating than to end with failed guest expectations due to poor hotel amenities? Room amenities, toiletries, welcome packages, and in-room equipment should not be overlooked. Make sure that there is enough supply of these amenities and they are readily available even when guests did not ask for them. Upgrade your hotel supplies to compete with what other hotels offer,

ALSO READ: 6 Tips to Improve Guest Satisfaction in Hotel Industry

Excellent hotel service boosts guest satisfaction. Hoteliers must think of ways to improve accommodation services since the competition is high in the industry. Customers may return and become repeat clients based on the experience and quality stay that your hotel offers. 

Hotel and Spa Essentials is a trusted hotel amenities supplier that supports the needs of world-renowned hotels. Work with us so we can show you how to improve accommodation services and help you get more bookings through ways we know best.

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